This reading expresses the authors recent discovers and his reflection
on his own work as he talks about how in the past he use to ignore the
importance of emotion within the design of everyday things. It touches upon the
aspects of Visceral, behaviour and reflection within emotional design. The idea
that emotions can change cognition and are therefore valid. Which aims to
answer the reoccurring question, why attractive design works better than ugly
design?
Using teapots as an example, he argues that he does not
value them for their function but, for their appearance, positivity and
memories that are associated with them. Suggesting that if it was not for his
emotional attachments to them he would not have bought them.
It is all well and good that things are usable but if people
feared them or have no connection then they find no use for them. Aesthetics
change our emotions and emotions change the way people think. I also found his thoughts
of human evolution interesting. How most animals start at a Visceral level
which can only make quick decisions like safe/dangerous. Then other more
intelligence animals use behavioural levels which is an analysis of a given
situation using the subconscious. But that humans can use all of these as well
as a reflective layer which enable one to use both its conscious and
subconscious at the same time to retain new information. I do think the reading
was useful and it was really easy to understand. I believe that this has given
me incite to the extent to which emotional design effects individuals. It also
gives me as a designer some direction to methodologies and approaches I should
take to project emotional attachments in my work.
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